Soul to Sol: A GOTV Effort that Centers Women of Color here in the Lowcountry

On Tuesday, May 15th, The Charleston Activist Network launched the first phases of our Soul to Sol Salon Project. This project is a culturally specific "Get Out the Vote" initiative design to engage African American and Hispanic salon patrons, owners and managers.

What is Soul to Sol?:

"For generations, salons have served as nurturing places of self-renewal for many women and femmes of color. Our neighborhood hairdressers have helped create a sense of community, booth by booth, strand by strand. Epicenters of cultural pride and beauty, salons offer their patrons transformative gifts that foster revitalization, freedom of expression, and self-care. So when we seek out ways to improve our communities, salons are, naturally, one of the first places we look to for support. These thriving businesses are essential to our lives and sit at the intersection of community engagement and upward mobility. With this in mind, we are excited to announce our new initiative lead by The Charleston Activist Network and a number of other committed community partners, Soul to Sol Salon Project. The project is a bi-cultural outreach effort designed to equip salons in black and latinx* communities with voter registration information and resources. We chose this name because we feel it reflects the spirit and light that emanates from each community and speaks to the legacy of unity between the two cultures. We want to help facilitate conversations that we know are currently taking place everyday in our towns and cities. Our involvement will, simply, be to ensure that there are many opportunities to continue these discussions regarding civic engagement and to offer answers to important questions."

What is Next?:

In the coming weeks, discussions with area partners will resume and plans to grow the scope of influence for the project will, hopefully, begin to materialize into a sophisticated outreach strategy. As of today, we're very enthusiastic about our community partners, Lowcountry Local First and the League of Women Voters Charleston. Together, these organizations have supported our initiative with provisions, resources for participating salons and increased visibility. We're looking forward to having similar success with future sponsors.

Also, we are building out a website that will house much more information, resources and success stories.

Recent News!

Sunday, May 20, 2018, the Post and Courier featured Soul to Sol after accompanying myself and project co-creator, Brittany Mathis. To read this profile click here.

We Need Your Help

We're building a team of competent cultural messengers from, both, the African American and Hispanic communities that can assist us with everything from English to Spanish translations, content creation, salon suggestions and much more. If you or anyone you know is interested in helping us grow this project into a statewide movement, please email me at:

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